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Marketing Strategies

If you are like the majority of small business owners your marketing budget is limited. The most effective way to market your company is to use a well rounded POS program that combines sales activities with powerful marketing tactics. Your sales activities will not only decrease your out-of-pocket marketing expense but it also adds the value of interacting with your prospective customers and clients. This is priceless. Small businesses typically have a limited marketing budget if any at all. Does that mean you can't run with the big dogs? Absolutely not. It just means you have to think a little more creatively and use the right tools. How about implementing your marketing campaign by using one or more of the following:

Smart Analytics Webinar – Learn to Analyze your Data

Smart Analytics™ webinar is the powerful next step for retailers in utilizing SmartVendor™ data to make key business decisions.  Consisting of two modules, this interactive webinar guides participants towards the improvement of Sales and Profitability.  The webinar covers: Driving Profitable Sales Growth; Margin Growth & Reduce Cost; Inventory Management; and Managing Employee Performance.  Contact your Sales Representative today to find out more about Smart Analytics.  Click here to download the webinar flyer (PDF).

Smart Points – Incentive to return to your Store

You want your customers to keep coming back. But how do you instill true loyalty? The big retailers know the answer: an incentive plan. Every time a customer makes a purchase, you reward them with bonus points that they can redeem for store merchandise at any time. And now, this powerful tool is available for use in your business. A points program can set you apart from your competitors. A specialized SmartVendor add-on application, SmartPoints will pay for itself over and over again through repeat customers. ...More Smart Display – Educate your Customers Visually.

Smart Display – Educate your Customers Visually

Smart Display is a digital signage system that provides an ideal alternative to in-store print advertising. Smart Display offers an opportunity for more engaging and informative store advertisements via changeable videos and images. At the register, two monitors are used, one for Smart Vendor, and the other faces the customer and presents the Smart Display. The screens used in-store can advertise and display many levels of information at one time and they can also contain many different items that can rotate randomly on screen.

Smart Mail – Paperless Receipts and promotions

Smart Mail –Paperless Receipts and promotions Retailers now have the ability to offer the option of emailed or printed receipts to their customers, Customers won't have to remember where they put their receipts if they want to return an item – it's already in their inbox. The paperless receipt system is a way for a your store to establish an image as a green retailer by eliminating the paper and ink receipt process and reducing their impact on the environment. Smart Mail also enables retailers to include promotions and specials along with the emailed receipt, track customer shopping trends, and create additional opportunities for direct marketing.

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